3 Tools To Upgrade Your Business Web Presence This Year
Business owners know they need to invest time and energy into growing their business presence online, whether it’s SEO or building a mobile app. Close to 80% of consumers research companies and products online before making purchasing decisions. With that much riding on a business’s success, it’s important to make sure your tech is on par with your competitors. Here are a few tools that will help you stay on track:
1) ReviewTrackers- It’s really hard to monitor everything customers are saying about you online- whether it’s Yelp or the dozens of other review sites out there, ReviewTrackers will make sure you stay up to date with comments. Especially if your business has multiple locations (think franchise), this tool can help you identify potentially poorer performing locales.
2) Shopify- Ecommerce can be a major headache with all the tools and platforms out there claiming to be the best. It’s hard to see which is right for launching an ecommerce business for the first time. When casually talking with business owners, I’ve consistently heard rave reviews about Shopify. In fact, you can easily say that Shopify users quickly become evangelists due to the platform’s easy to use UX and UI. Shopify was built to help non technical business owners launch an ecommerce business without a sizable investment or hiring a developer. Their app store makes it easy to pick and choose which features are important for business owners. For example, one entrepreneur raved about the recurring billing app she used. “I didn’t have to hire a developer to install recurring billing for my subscription business. All I did was find an app in the app store, and now I pay a bit extra for that feature without any hassle,” she told me.
3) Instaply- Fresh out of SF, Instaply is a new app that helps you communicate with your customers via text. It’s a novel idea: rather than emailing or calling a business, what if you could simply text them? Texting is clearly going from a friendly short form communication tool to a business efficiency tool, and Instaply is leading the way by making it easy for customers to contact you quickly.
Between these three tools, you should be able stay on top of technology trends for small businesses. If, however, your vision is more grand and requires the expertise of a developer or dev shop to bring it to reality, post a project on matchist. We’re a network of top web and mobile developers all based in the US, and we’ll make sure you get connected to the right developers.