5 Internet Marketing Acronyms Every Small Business Owner Should Know
Do people tell you to optimize your SEO, try SEM, see if PPC works for your site, or to get the lowest CPC possible? Do you look back at them with a blank stare, completely confused about what they’re talking about? No worries, it happens to all of us.
Internet marketing is chock-full of three letter acronyms that are quite intimidating to people who don’t use them on a regular basis. These acronyms can make a big difference in your business if harnessed properly. Let’s discuss what each term means.
SEO (Search Engine Optimization)
SEO stands for Search Engine Optimization, which is the process of optimizing your site so that search engines can more easily find your site, read through its contents, and suggest the site more often to people who are searching for keywords in your industry.
PPC (Pay Per Click)
PPC stands for Pay Per Click advertising, which was made popular by Google AdWords, the online advertising product created by Google many years ago. PPC advertising is traditionally done on search engines, where your ad will appear on search engine results pages if people search for the appropriate keywords. You only pay the search engine if somebody actually clicks on your ad. If the ad is displayed but nobody clicks, then you don’t pay anything for the ad.
SEM (Search Engine Marketing)
SEM stands for Search Engine Marketing, which is the overall concept of marketing your site for search engines. Search Engine Marketing consists of SEO as well as advertising techniques like PPC.
CPC (Cost Per Click)
CPC stands for Cost Per Click, which one way to pay for advertisements on a search engine. When you choose CPC as your way to pay for search engine ads, you agree to pay a certain dollar amount for every time that somebody clicks on your ad. CPCs can range from $0.25 to over $30 depending on the industry you’re advertising in and the keywords you’re advertising against. CPC is usually used to drive traffic to your site, since it focuses on when people actually click on your ad and go to your site, rather than when they simply just see your ad.
CPM (Cost Per Thousand)
CPM stands for Cost Per Thousand and is another way to pay for advertisements on a search engine. When you choose CPM as your way to pay for search engine ads, you agree to pay a certain dollar amount for every 1,000 times your ad is seen (usually called impressions). So, if your CPM is $5, you will pay $5 every time your ad is seen 1,000 times. CPM is usually used to build brand awareness, since it concentrates on how many times your ad is viewed and not how many times it is clicked.