Elevator pitches, launch pitches, investor pitches, over coffee pitches.

 

Pitching one’s startup is a skill that requires practice. While all the pitches above are important, I skipped one, pitching to developers. Pitching to a developer or developers, I think, is different than the rest. This pitch requires specificity and honesty! It should be brief, but the more details the better.

Let’s pretend I want to build an app that helps students find other students selling/trading their textbooks locally.

6 Things that a developer pitch needs:

Choose a developer type: Back end, front end, or mobile.

1. Introduction to the idea, in a sentence or two describe what you need to build. “ I am looking to build an iOS and Android app that helps college students find other students selling/trading their textbooks locally.”

2. If you have details such as, language preference, specific operating systems, frameworks, or API integrations, describe them. “The app should integrate with google maps if possible on both iOS and Android.”

3. Explain the current state of the app to the developer(s). “There has not been any programming work done so far”

4. Every app needs design, it helps developers to know if you are bringing a designer or they will also do design. “One of our team members is a designer that can provide all the design and ui/ux.”

5. Now state your restrictions: budget, time, location, team or individual. “We have a max budget of 50,000 but would like to stay near 47,000. The app needs to be ready for the start of the school year, four months from now. We are open to a dev. shop if it can stay near our budget.

6. Finally, provide some details about your company. This helps developers understand what type of company they are working for. Working for a bootstrapped startup is different than a first time single entrepreneur. “Who are we? a team of professors at a large university with a passion for entrepreneurism.”

Final Developer Pitch

I am looking to build an iOS and Android app that helps college students find other students selling/trading their textbooks locally. The app should integrate with google maps if possible on both iOS and Android. There has not been any programming work done so far. One of our team members is a designer that can provide all the design and ui/ux. We have a max budget of 50,000 but would like to stay near 47,000. The app needs to be ready for the start of the school year, four months from now. We are open to a dev. shop if it can stay near our budget. Who are we? a team of professors at a large university with a passion for entrepreneurism.

Words of caution. If you do not know answers for these tips, do not leave skip them. State that you do not know. For example for time, “We are moving forward fast, but we have not set a hard deadline for this project.” Leaving important details out is not the same as stating, you do not know.

Go forth and use these tips to explain your project pitch to the developers you meet. Shameless plug for ourselves. If you are looking for a top U.S. freelance developer, you are at the right place!

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